Blog Posts

New Survey Finds Museum Visitors Want More VR Exhibits

National research suggests museums could grow annual attendance by 100 million visits with new and updated exhibits featuring VR and AR

Stage 2 Research today announced the 2018 Museums and Technology Survey and Report. Nearly two thirds of respondents said they wanted to see a mix of technology and hands-on interaction in future museum exhibits. Most people surveyed also believe adding new technology is the best way museums can improve old or outdated exhibits.

Perhaps not surprisingly, the majority of survey respondents said they find more engaging experiences on their smartphone, tablet or game consoles than they do in museums. Over 50 percent said their local museums rarely or never exhibit new technology. While these numbers are somewhat discouraging, they also indicate a potential for forward-thinking museums and educational venues to grow audiences by adding new technology to their exhibit offerings.

Overall, people said they would visit museums more often if venues added virtual reality (VR) and augmented reality (AR) exhibits. Interestingly, even larger numbers of respondents said they were not sure, indicating unfamiliarity with AR and VR.

While many Americans have heard of virtual and augmented reality, most have not yet experienced these technologies first hand. In fact, the majority of respondents said they did not have an AR-capable device, even though nearly all smartphones are capable of presenting AR content.

“One of the big takeaways was just how little experience Americans have with these extraordinary new technologies,” said David Board, the survey lead. “This represents a huge opportunity for educational institutions to attract new audiences through exciting interactive exhibits.”

Corporate America is already racing towards this new reality: while home VR adoption has been slower than predicted, hundreds of new “VRcades” are popping up across the US (and abroad: Forbes reports over 3,000 in China alone). VR and AR hardware can be cumbersome for the home user, but entertainment and educational venues are providing accessible and truly immersive experiences to visitors of all ages and income levels.

Smartphones also featured strongly in users feelings about tech in museums. Nearly one third of those surveyed said they would like an app to explore museum exhibits on their smartphones. Eighteen percent said they would visit museums more often if they could use their smartphone to enhance museum exhibits.

The full survey is available free online at www.stage2vr.com

 

The 2018 Museums and Technology Survey and Report was commissioned and produced by Stage 2 Research, the research arm of Stage 2 Studios, a multidisciplinary firm specializing in media for the education and nonprofit sectors. Survey questions were delivered over four sessions to 104, 100, 213 and 101 respondents, for a total of 518 total respondents, targeting an equal bias on gender and age demographics.

ABOUT STAGE 2 STUDIOS:

Based near Seattle, Washington, Stage 2 Studios specializes in developing science-themed apps and games, helping clients like the US Department of Education and major museums impact students across the nation, and engaging audiences worldwide. The firm also runs the Stage 2 Fund, a new outreach created to support small and independent technology and media programs.

Lifeless Moon Successfully Funded on Kickstarter

During an expedition to the Moon, two astronauts find themselves in a familiar town back on Earth. They soon discover the town is the beginning of a strange and mysterious journey…

Lifeless Moon is a spiritual successor to our previous title Lifeless Planet (PC/Mac/Linux/XB1/PS4). Featuring support for VR (but playable without!), Lifeless Moon takes players on a fantastic journey through the eyes of Apollo-era astronauts. There will be light platforming and a deeper focus on puzzles than in Lifeless Planet. The core game-play experience is one of exploration and discovery, complementing the mysterious and psychological themes of the story.

Lifeless Moon was fully funded on Kickstarter and is slated for full release in 2018.

Follow the Lifeless Moon project on Kickstarter

Stage 2 Awarded 2016 PSA Campaign Emmy Award

We are INCREDIBLY HONORED to have had the opportunity to work with the Wild Animal Sanctuary this last year. Our campaign took home some bling on Saturday night as we were awarded the 2016 PSA Campaign Emmy Award for the Heartland Region. Thanks to the staff, the volunteers and most of all the amazing rescued animals that have truly impacted our life through the last year. If you haven’t visited (and more importantly supported) the Wild Animal Sanctuary – please check them out!

Stage 2 Receives Five Emmy Nominations

Stage 2 Studios is incredibly proud to announce that our work has received FIVE Emmy Award Nominations this year! Check out all the nominated videos at vimeo.com/channels/stage2emmy.

We are so thankful to have the opportunity to tell the inspiring stories of our amazing clients who are doing so much good in the world. Our nominations this year are 100% for nonprofit and community impact organizations in Colorado and Alaska. You guys inspire us!

Thanks so much to:
The Wild Animal Sanctuary
Colorado Nonprofit Association
Matanuska Borough School District
United Way of Mat-Su