tag:blogger.com,1999:blog-6621493109456933437Fri, 12 Mar 2010 04:22:57 +0000http://stage2studios.com/blog/noreply@blogger.com (David Board)Blogger36125tag:blogger.com,1999:blog-6621493109456933437.post-5514109178693751266Fri, 12 Mar 2010 04:22:00 +00002010-03-11T20:22:58.103-08:00 This blog is now located at http://stage2studios.blogspot.com/. You will be automatically redirected in 30 seconds, or you may click here. For feed subscribers, please update your feed subscriptions to http://stage2studios.blogspot.com/feeds/posts/default. http://stage2studios.com/blog/2010/03/this-blog-has-moved.htmlnoreply@blogger.com (David Board)0tag:blogger.com,1999:blog-6621493109456933437.post-530537248396350335Tue, 29 Dec 2009 05:41:00 +00002009-12-28T21:42:30.830-08:00Forget digital paper: Amazon sold more electronic books on Christmas day than it did paper books, according to Information Week. Of course, that's due to the hundreds of thousands of people who unwrapped a Kindle digital reader that day and then downloaded books to the device. Still, this is quite a landmark accomplishment for digital print. An estimated 3 million digital readers were sold this http://stage2studios.com/blog/2009/12/amazon-sells-more-digital-books-than.htmlnoreply@blogger.com (David Board)0tag:blogger.com,1999:blog-6621493109456933437.post-4721594991570708895Thu, 05 Nov 2009 07:55:00 +00002009-11-04T23:59:38.541-08:00Many business owners and nonprofit administrators misunderstand the term "marketing." Actually, most of us think of marketing as the promotional side of business, and that's not a bad definition. However, it's crucial to recognize that marketing encompasses much more than advertising a product or service. Marketing students are taught the "four P's" of the marketing mix: Product, Price, http://stage2studios.com/blog/2009/11/advertising-primer-1-marketing-is-not.htmlnoreply@blogger.com (David Board)0tag:blogger.com,1999:blog-6621493109456933437.post-4520194812314497646Tue, 03 Nov 2009 07:33:00 +00002009-11-03T02:56:36.689-08:00 Stage 2 Studios, LLC has announced the launch of the 2009 United Way of Mat-Su campaign video. Stage 2 produced the new video which is now being shown throughout the area as part of United Way's annual fundraising campaign. The video highlights the surprising generosity seen in the face of 2008's overwhelming need. Despite an economic downturn, the United Way of Mat-Su saw more volunteers and http://stage2studios.com/blog/2009/11/stage-2-launches-2009-campaign-for.htmlnoreply@blogger.com (David Board)0tag:blogger.com,1999:blog-6621493109456933437.post-617580980517299806Tue, 27 Oct 2009 08:34:00 +00002009-10-27T01:34:45.149-07:00The official website of the White House is now running on Drupal, an open-source content management system (CMS). Stage 2 Studios chose Drupal as it's CMS of choice several years ago and now has significant experience with the platform. Content management systems make creating and editing website content easy for website owners. Nearly every site we build runs some form of CMS. With a CMS in http://stage2studios.com/blog/2009/10/white-house-website-moves-to-drupal.htmlnoreply@blogger.com (David Board)0tag:blogger.com,1999:blog-6621493109456933437.post-461231656684979672Tue, 27 Oct 2009 08:15:00 +00002009-10-27T01:15:29.074-07:00Average daily readership for newspapers plunged 10.6% versus last summer according to the latest reports. Newspapers like the New York Times reached new subscription lows. The Times daily readership dipped below 1 million for the first time in years. However, it's important to note that we're talking about print readership here. Online news readership is exploding, even for the same newspapers http://stage2studios.com/blog/2009/10/newspaper-readership-drops-to-new-lows.htmlnoreply@blogger.com (David Board)0tag:blogger.com,1999:blog-6621493109456933437.post-5480806977459810289Fri, 21 Aug 2009 04:42:00 +00002009-08-20T22:25:07.864-07:00I took drawing and painting lessons for years as a child. When the time came to pick a career path, I considered art and illustration. Deciding that the common phrase "starving artist" didn't bode well for an art career, I sold out for graphic design. Here was art for commercial gain. I could be creative and make a living at the same time.In reality, fine art and graphic design are not http://stage2studios.com/blog/2009/08/art-is-for-artists-design-is-not.htmlnoreply@blogger.com (David Board)0tag:blogger.com,1999:blog-6621493109456933437.post-319727155042617483Fri, 21 Aug 2009 04:10:00 +00002009-08-25T20:07:42.848-07:00Several years ago a web hosting client came to me with a request for a new and exceedingly long email address. There's nothing more annoying than listening to someone spell out each letter of a thirty-five character email address over the phone. Having to be the one slogging through reciting all those letters is no fun either, so I knew I would do my client a favor if I could convince him to http://stage2studios.com/blog/2008/08/supercali-fragilistic-expialidocious.htmlnoreply@blogger.com (David Board)0tag:blogger.com,1999:blog-6621493109456933437.post-2705525615973379482Wed, 19 Aug 2009 22:55:00 +00002009-08-19T16:18:12.073-07:00If you're like most people, you surf the web with one browser. Probably it's a version of Internet Explorer on Windows. I say "probably" because Microsoft's browser is now only used by something less than two-thirds of web users now. That's right, according to our research, it's likely that a full third of all internet users are not using Internet Explorer to view your website.Some ten percent ofhttp://stage2studios.com/blog/2009/08/your-website-might-not-be-usable-on-30.htmlnoreply@blogger.com (David Board)0tag:blogger.com,1999:blog-6621493109456933437.post-3199750024207548700Mon, 17 Aug 2009 19:59:00 +00002009-08-17T13:14:07.121-07:00As we've predicted for some time, Advertising Age this week reports TV networks will soon begin testing ads that appear on screen during programming. The new ads will show not in a commercial break but during shows, at the top or bottom of the screen. This banner ad-like advertising is seen as a way to reach viewers who are becoming increasingly savvy at ignoring ads. Research shows most TV http://stage2studios.com/blog/2009/08/get-ready-for-banner-ads-on-tv.htmlnoreply@blogger.com (David Board)3tag:blogger.com,1999:blog-6621493109456933437.post-6898375815383099572Wed, 01 Jul 2009 19:15:00 +00002009-07-01T15:17:06.075-07:00Recent WorkJuly 1 -- We're pleased to announce the release of a new social media experience for Credit Union 1:OneForAllAlaska.orgThe new site is an extension of CU1's community outreach program, "One for All." The One for All campaign and the new website were developed with the help of Stage 2 Studios as a way to connect CU1 with its members and community. The campaign seeks to reach Alaska with the http://stage2studios.com/blog/2009/07/stage-2-launches-new-social-networking.htmlnoreply@blogger.com (David Board)0tag:blogger.com,1999:blog-6621493109456933437.post-47167156993992092Tue, 31 Mar 2009 02:12:00 +00002009-03-30T21:59:21.416-07:00When Corporate Policy Undermines A Brand PromiseThe Hewlett Packard website describes the LaserJet series as "Fast, high-quality, high-volume laser printing (color or black)." Unfortunately for users of the 2605 series, the "color" option doesn't include red. At least, not if you use the printer for a few months. After that, the printer stops printing red because the engineers designed the red http://stage2studios.com/blog/2009/03/hp-any-color-but-red-laserjet.htmlnoreply@blogger.com (David Board)0tag:blogger.com,1999:blog-6621493109456933437.post-2653302673265594847Fri, 06 Mar 2009 09:23:00 +00002009-03-06T01:33:28.796-08:00Stage 2 Studios recently completed a new website for the Alaska Procurement Technical Assistance Center (PTAC). PTAC is an arm of the Defense Logistics Agency (itself an agency of the US Dept. of Defense) created to assist businesses in obtaining federal government contracts. The Alaska PTAC is partnered with other Alaskan agencies to help businesses in the Alaska learn how to contract with both http://stage2studios.com/blog/2009/03/recent-work-procurement-technical.htmlnoreply@blogger.com (David Board)0tag:blogger.com,1999:blog-6621493109456933437.post-2412468836448297232Wed, 14 Jan 2009 20:14:00 +00002009-01-14T12:22:06.364-08:00(Wasilla, Alaska – January 4, 2009) Stage 2 Studios filmed an exclusive interview with Alaska Governor and former Vice Presidential Candidate Sarah Palin. The interview was commissioned by documentary filmmaker and controversial radio talk show host John Ziegler as a part of his upcoming documentary, "Media Malpractice: How Obama won the Election."The rare interview with Governor Palin has http://stage2studios.com/blog/2009/01/palin-interview-by-stage-2-studios.htmlnoreply@blogger.com (John Conn)0tag:blogger.com,1999:blog-6621493109456933437.post-7303100848294355922Tue, 21 Oct 2008 20:52:00 +00002008-10-25T14:44:10.025-07:00FOR IMMEDIATE RELEASECONTACT: David Board907-745-0102info@stage2studios.comPALMER, AK—OCTOBER 21, 2008—Stage 2 Studios, LLC has announced the launch of a new website for the National Center for Science Education (NCSE). Stage 2 designed and developed the large website project which took months of coordinated effort to produce. The website serves thousands of articles, news stories, and other http://stage2studios.com/blog/2008/10/stage-2-studios-llc-produces-new.htmlnoreply@blogger.com (David Board)0tag:blogger.com,1999:blog-6621493109456933437.post-7959698052542809666Sun, 07 Sep 2008 00:16:00 +00002008-09-06T18:45:48.620-07:00Internet Advertising Projected to Double to $50 Billion in Four YearsDespite the slowing economy, online ad spending is still expected to grow this year to an all-time high that will eclipse network TV ad spending.And the explosive growth on the internet is not expected to slow any time soon. Research firm eMarketer projects online ad spending will increase 15-20% every year for the next four http://stage2studios.com/blog/2008/09/online-advertising-to-reach-25-billion.htmlnoreply@blogger.com (David Board)0tag:blogger.com,1999:blog-6621493109456933437.post-3959673616323412106Fri, 29 Aug 2008 18:33:00 +00002008-09-06T18:53:41.812-07:00Sarah Palin Wasilla Alaska Video High Definition Governor Vice President Candidate McCain RepublicanBuy stock footage of Vice Presidential Candidate Sarah Palin and her hometown Wasilla, Alaska in HD.To see samples of the footage and to get additional information please see www.palinfootage.com.Stage 2 Studios, LLC. is a production company located in Palmer, Alaska only 8 miles from Wasilla, Alaska. We're so very proud of our governor and excited about her new position as the future Vice http://stage2studios.com/blog/2008/08/sarah-palin-vice-presidential-candidate.htmlnoreply@blogger.com (John Conn)0tag:blogger.com,1999:blog-6621493109456933437.post-9188513759352614010Sat, 12 Apr 2008 23:31:00 +00002008-04-12T16:45:22.056-07:00The cost of buying advertising from national tv networks is now higher for ads that appear during a web broadcast of a show than during a tv broadcast. According to Wired, advertisers are willing to pay more for web viewers because web ads allow viewers to act on the ad by clicking through to the advertisers' websites."No matter what the click-through (rate) they get, it's infinitely larger than http://stage2studios.com/blog/2008/04/online-ad-rates-higher-than-tv.htmlnoreply@blogger.com (David Board)0tag:blogger.com,1999:blog-6621493109456933437.post-2032941453984763154Thu, 10 Apr 2008 22:02:00 +00002008-09-07T04:18:36.564-07:00CDs Still King for Music Sales. iTunes Only 19% of Market.Okay, thought we'd have some fun with that headline. Usually we, like everyone else, tout the strength and exponential growth of new media. However, it's worth noting that old media has a way of hanging on well past reports of its demise. Radio didn't put newspapers out of business. TV didn't end radio, and the internet hasn't killed TV. http://stage2studios.com/blog/2008/04/itunes.htmlnoreply@blogger.com (David Board)0tag:blogger.com,1999:blog-6621493109456933437.post-7440194730395441714Thu, 07 Feb 2008 07:15:00 +00002008-02-06T23:49:55.240-08:00Non ProfitCG ScienceMarketingLast week someone told me nonprofits don't ever sell, they "educate." Years ago, someone told me sales is something everyone does whether they want to or not. So who is right? In our opinion, there's truth to each perspective. Every day, you are selling yourself starting with the first person you meet. From the things you say to what you wear, people will make judgments about your character. The http://stage2studios.com/blog/2008/02/marketing-is-not-just-for-profit.htmlnoreply@blogger.com (David Board)1tag:blogger.com,1999:blog-6621493109456933437.post-1310891606299873520Wed, 06 Feb 2008 20:28:00 +00002008-02-06T23:01:28.720-08:00CG ScienceInternetAs Microsoft contemplates the purchase of Yahoo, industry analysts say whatever the outcome of the proposed deal, online advertising will continue to grow at breakneck speed.The Interactive Advertising Bureau indicates internet advertising through September 2007 grew 25% over the same period in 2006. What's more, growth for the online market has not peaked. The broadcast and cable TV markets http://stage2studios.com/blog/2008/02/online-advertising-up-25.htmlnoreply@blogger.com (David Board)0tag:blogger.com,1999:blog-6621493109456933437.post-1374182999560677754Sun, 03 Feb 2008 06:20:00 +00002008-04-12T16:48:15.707-07:00CG ScienceMarketingWhen we first consult with a new client, they often come to the table expecting us to share our great ideas for advertising and promoting their organization. Instead, we spend a significant amount of time educating ourselves about their organization and their product or service lines. We simply can't produce a meaningful marketing campaign without a thorough discussion of their organization or http://stage2studios.com/blog/2008/02/marketing-starts-at-home.htmlnoreply@blogger.com (David Board)0tag:blogger.com,1999:blog-6621493109456933437.post-1400974738750783637Sat, 01 Sep 2007 22:50:00 +00002007-09-02T01:30:42.346-07:00With the launch of HeatSource Mechanical's latest commercial, the first major viral ad campaign in Alaska is underway. The commercial features a 300-foot-tall forced-air furnace on a rampage through the city of Wasilla. The computer-generated monster was composited with live-action video shot on location by Stage 2 Studios.In the first week of the campaign, traffic at HeatSourceAK.com increased http://stage2studios.com/blog/2007/09/furnacezilla-shakes-things-up.htmlnoreply@blogger.com (David Board)0tag:blogger.com,1999:blog-6621493109456933437.post-7179630154469527328Fri, 24 Aug 2007 06:44:00 +00002008-02-06T23:03:10.088-08:00CG ScienceInternetThe trend-setting technology magazine Wired has decided to drop the capital "I" in the word "Internet." Gone, too, are capital letters for "Web" and "Net." Why? Well, the editors at Wired (or is it now "wired"?) say the Internet has become as mainstream as "television" and "radio." Hard to argue that point.Whether this change will trickle-down to mainstream use is yet to be seen, though it seems http://stage2studios.com/blog/2007/08/trend-setting-technology-magazine-wired.htmlnoreply@blogger.com (David Board)0tag:blogger.com,1999:blog-6621493109456933437.post-3534524232680202450Fri, 27 Jul 2007 22:57:00 +00002008-02-06T23:03:10.089-08:00CG ScienceInternetFor the first time, spending on Internet advertising was greater in the first quarter of 2007 than for radio advertising, according to a recent report by TNS Media Intelligence. Ad spending as a whole was down for the period, but this did not affect the steep upward trend of Internet ad spending.This marks a major milestone for Internet advertising as two traditional media outlets now have http://stage2studios.com/blog/2007/07/internet-advertising-passes-radio.htmlnoreply@blogger.com (David Board)0