tag:blogger.com,1999:blog-66214931094569334372008-04-23T08:15:00.316-07:00D. BoardBlogger19125tag:blogger.com,1999:blog-6621493109456933437.post-91885137593526140102008-04-12T16:31:00.000-07:002008-04-12T16:45:22.056-07:00

The cost of buying advertising from national tv networks is now higher for ads that appear during a web broadcast of a show than during a tv broadcast. According to Wired, advertisers are willing to pay more for web viewers because web ads allow viewers to act on the ad by clicking through to the advertisers' websites. "No matter what the click-through (rate) they get, it's infinitely larger

D. Boardtag:blogger.com,1999:blog-6621493109456933437.post-20329414539847631542008-04-10T15:02:00.000-07:002008-04-19T15:01:11.255-07:00

CDs Still King for Music Sales. iTunes Only 19% of Market. Okay, thought we'd have some fun with that headline. Usually we, like everyone else, tout the strength and exponential growth of new media. However, it's worth noting that old media has a way of hanging on well past reports of its demise. Radio didn't put newspapers out of business. TV didn't end radio, and the internet hasn't killed TV.

D. Boardtag:blogger.com,1999:blog-6621493109456933437.post-74401947303954417142008-02-06T23:15:00.001-08:002008-02-06T23:49:55.240-08:00

Last week someone told me nonprofits don't ever sell, they "educate." Years ago, someone told me sales is something everyone does whether they want to or not. So who is right? In our opinion, there's truth to each perspective. Every day, you are selling yourself starting with the first person you meet. From the things you say to what you wear, people will make judgments about your character.

D. Boardtag:blogger.com,1999:blog-6621493109456933437.post-13108916062998735202008-02-06T12:28:00.000-08:002008-02-06T23:01:28.720-08:00

As Microsoft contemplates the purchase of Yahoo, industry analysts say whatever the outcome of the proposed deal, online advertising will continue to grow at breakneck speed. The Interactive Advertising Bureau indicates internet advertising through September 2007 grew 25% over the same period in 2006. What's more, growth for the online market has not peaked. The broadcast and cable TV markets

D. Boardtag:blogger.com,1999:blog-6621493109456933437.post-13741829995606777542008-02-02T22:20:00.000-08:002008-04-12T16:48:15.707-07:00

When we first consult with a new client, they often come to the table expecting us to share our great ideas for advertising and promoting their organization. Instead, we spend a significant amount of time educating ourselves about their organization and their product or service lines. We simply can't produce a meaningful marketing campaign without a thorough discussion of their organization or

D. Boardtag:blogger.com,1999:blog-6621493109456933437.post-14009747387507836372007-09-01T15:50:00.000-07:002007-09-02T01:30:42.346-07:00

With the launch of HeatSource Mechanical's latest commercial, the first major viral ad campaign in Alaska is underway. The commercial features a 300-foot-tall forced-air furnace on a rampage through the city of Wasilla. The computer-generated monster was composited with live-action video shot on location by Stage 2 Studios. In the first week of the campaign, traffic at HeatSourceAK.com increased

D. Boardtag:blogger.com,1999:blog-6621493109456933437.post-71796301544695273282007-08-23T23:44:00.000-07:002008-02-06T23:03:10.088-08:00

The trend-setting technology magazine Wired has decided to drop the capital "I" in the word "Internet." Gone, too, are capital letters for "Web" and "Net." Why? Well, the editors at Wired (or is it now "wired"?) say the Internet has become as mainstream as "television" and "radio." Hard to argue that point. Whether this change will trickle-down to mainstream use is yet to be seen, though it

D. Boardtag:blogger.com,1999:blog-6621493109456933437.post-35345242326802024502007-07-27T15:57:00.000-07:002008-02-06T23:03:10.089-08:00

For the first time, spending on Internet advertising was greater in the first quarter of 2007 than for radio advertising, according to a recent report by TNS Media Intelligence. Ad spending as a whole was down for the period, but this did not affect the steep upward trend of Internet ad spending. This marks a major milestone for Internet advertising as two traditional media outlets now have

D. Boardtag:blogger.com,1999:blog-6621493109456933437.post-7626027753217500242007-07-05T12:27:00.000-07:002007-07-05T14:52:30.829-07:00

by John Conn, Stage 2 Studios Last night I helped my parents buy and install their new High Definition LCD television. It took a little time to convince them that while their existing tv was still working fine it was certainly time to look to the future of technology. Once we hooked it up, my dad commented that, "Wow, the picture is really quite clear.... it looks great!" The interesting

John Conntag:blogger.com,1999:blog-6621493109456933437.post-12081089994475623132007-05-18T17:42:00.000-07:002008-02-06T23:03:10.089-08:00

Following Google's recent purchase of online advertising giant DoubleClick, Inc., Microsoft made a clear statement today that it seeks to stay in the hunt for a share of the Internet advertising market. The software company laid out $6 billion dollars cash to purchase DoubleClick rival aQuantive, Inc. While many businesses still don't even consider advertising online, Internet advertising now

D. Boardtag:blogger.com,1999:blog-6621493109456933437.post-70688280220660394722007-05-15T19:51:00.000-07:002008-02-06T23:03:10.090-08:00

A look at the latest TV viewing trends and you'll find something missing: TV Viewers. But it's not because they're not watching TV. New data from Nielson shows more TV viewers are watching shows when they want watch them. And when they want to watch is not necessarily when advertisers want them to watch. Some shows (like NBC's "The Office") see as much as a 30% jump in viewership if you include

D. Boardtag:blogger.com,1999:blog-6621493109456933437.post-915164483767846572007-04-27T23:56:00.000-07:002008-02-06T23:04:27.257-08:00

Imagine telephone hold music so offensively irritating you want to hang up after just a few seconds. One call to Office Depot, and you won't have to imagine anymore. Their obnoxious jingle loops every 15 seconds or so, wearing you down faster than a well-executed waterboarding session. I could go on about Office Depot (I honestly wonder if they aren't intentionally trying to drive customers off

D. Boardtag:blogger.com,1999:blog-6621493109456933437.post-24476028513270886652007-04-03T02:26:00.000-07:002007-04-05T22:50:46.062-07:00

dotConn Productions to create promotional videos for University of Alaska, Anchorage Palmer, AK (April 4, 2007) – The University of Alaska, Anchorage has contracted dotConn Productions to produce a series of videos promoting the school’s Automotive and Diesel Technology program. The videos will be designed to appeal to graduating high school students by using modern editing and shooting

John Conntag:blogger.com,1999:blog-6621493109456933437.post-42602987219219948772007-03-26T10:56:00.000-07:002008-02-06T23:02:49.296-08:00

Recently a client of ours received a bill in the mail for their domain name renewal. They sent a check for $50 because the bill said their domain would expire in short order if they didn't pay. This was a deceitful payment request from the Domain Registry of America (DROA). Fortunately, the hosting company was able to block the transfer. Be careful if you are solicited for renewal of your

D. Boardtag:blogger.com,1999:blog-6621493109456933437.post-45088010869056830092007-03-08T20:23:00.000-08:002007-04-05T22:50:01.149-07:00

Stage 2 Studios was recognized Wednesday by the Palmer, Alaska Chamber of Commerce as a corporate sponsor. We are assisting with the chamber's website, integrating a new content management system (CMS) to better enable chamber staff to make updates and add content.

D. Boardtag:blogger.com,1999:blog-6621493109456933437.post-13091999413160187922007-03-03T15:01:00.000-08:002007-03-05T01:32:47.680-08:00

One of the best things about my job is that I get to combine things that inspire me with my imagination to create something new and exciting. Recently, our company was provided the opportunity to create a promotional video for a non-profit auto repair shop in the vein of American Chopper or Monster Garage. As a fan of of the shooting style of "Chopper" I was intrigued by the challanges of

John Conntag:blogger.com,1999:blog-6621493109456933437.post-52546300186826677772007-02-23T13:00:00.000-08:002008-02-06T23:04:27.257-08:00

Want consumers to forget your competitors' brands? Advertise to them when they're assembled with their friends--during the Super Bowl, for example. New research shows people are less likely to remember other brands when presented by an ad for a single brand in the presence of their friends. So, for example, individuals are more likely to remember other Pizza brands after they see an ad for Pizza

D. Boardtag:blogger.com,1999:blog-6621493109456933437.post-89699497270539825782007-02-10T20:57:00.000-08:002008-02-06T23:02:49.296-08:00

We at Stage 2 sing the praises of Web 2.0 all the time. But with any technology that brings enhanced interactivity to the interface (think Flash) comes an inherent danger of employing interactivity for interactivity's sake. When that happens, the user experience suffers. Take for example Google. The search giant's image database is enormous and hugely useful. But do a Google image search and

D. Boardtag:blogger.com,1999:blog-6621493109456933437.post-91779909158375253662007-02-10T17:30:00.000-08:002007-02-10T20:51:44.815-08:00

Our industry is changing on a daily basis. While we won't update this blog that frequently, it will give us a place post timely news, insight, and advice on marketing and content creation.

D. Board