Online Advertising Up 25%
As Microsoft contemplates the purchase of Yahoo, industry analysts say whatever the outcome of the proposed deal, online advertising will continue to grow at breakneck speed.
The Interactive Advertising Bureau indicates internet advertising through September 2007 grew 25% over the same period in 2006.
What's more, growth for the online market has not peaked. The broadcast and cable TV markets combine for about 40% of media consumption and about the same share of advertising. However, online advertising still only accounts for about 10% of total advertising in the US, though the share of internet usage by Americans is closer to 20% of all media consumption. Clearly, there is much more room for online advertising to continue it's record pace of growth.
(Source: Wired)
The Interactive Advertising Bureau indicates internet advertising through September 2007 grew 25% over the same period in 2006.
What's more, growth for the online market has not peaked. The broadcast and cable TV markets combine for about 40% of media consumption and about the same share of advertising. However, online advertising still only accounts for about 10% of total advertising in the US, though the share of internet usage by Americans is closer to 20% of all media consumption. Clearly, there is much more room for online advertising to continue it's record pace of growth.
(Source: Wired)
Labels: CG Science, Internet
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